Mad Men 2.0: Advertising Veteran Helps Launch “Geezer,” New Agency For 50+ Market

Posted by Andy Levine on February 17, 2025 with 0 Comment

Brent Rivard had a long, successful career in advertising, working for major ad agencies in New York and Toronto. But as he entered his 50s, Brent faced an industry that is focused on youth in both it’s work and it’s staffing. The average age of an individual working in advertising is just 29 years old.

Teamed with two advertising executives also in their early 50s, he is in the process of building a groundbreaking agency called “Geezer.” The new company is different from traditional agencies in two major ways:

Geezer is focused on serving the 50+ market (the most lucrative segment of the population);
The agency is staffed by seasoned veterans – all with 25+ years of experience in the advertising profession.

According to Brent, “Ageism is a big problem in the advertising agency world and we need to do something about it.”

Click here to learn more about Geezer and their unique approach to advertising.

All Eyes on Justin Farmer: Veteran WSB-TV News Anchor Launches a Second Act in Public

Posted by Scott Merritt on February 3, 2025 with 0 Comment

Justin Farmer is one of the most recognizable people in Atlanta. He spent 17 years as the evening news anchor on WSB-TV, Atlanta’s top-rated news station, and one of the biggest local market news stations in the country. News was a Farmer family business; Justin’s father, Don Farmer, was an ABC news correspondent, a founding CNN anchor, and later the evening news anchor on WSB in Atlanta, a job he held until 1997. Ten years later, Justin landed the same job, at the same station.

But let’s rewind: this all meant that Justin grew up with an inside track to history. While he graduated from Boston College with a degree in political science, his family legacy and several internships at WSB naturally led him to broadcasting. His first TV job was as a sportscaster in Albany, Georgia. But a life in TV news is nomadic, and Justin moved from market to market before eventually landing back home in Atlanta and working for WSB. In 2007, he finally landed at the anchor desk.

Everything was going well until the early 2020s, when in the span of 14 months, Justin lost both his biological parents and his beloved WSB co-anchor, Jovita Moore. This series of traumatic losses caused him to rethink what he wanted from life. He challenged himself to do something different, and his passion for investing and wealth management emerged as his new career goal.

It wasn’t an easy path. Studying for the Series 65 – Uniform Investment Adviser Law Exam, is a full-time job itself, but Justin climbed that mountain around his very high-profile full-time job. He passed the first time he took it. Then, on November 26, 2024, he signed off from WSB-TV with three hilarious words and launched Exit Wealth, a private investment firm that works with ultra-high-net-worth individuals.

Our interview with Justin happened just weeks after he embarked on his second act. In this episode, Justin shares his history in TV news, some of the fun stories that are always part of live TV, his painful turning point, the thought process behind leaving what appears to be a “cushy” job, and the mountains he had to scale to make his second act a reality.

Learn more about Justin by Googling his name and learn more about Exit Wealth by visiting their website.

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Sparking Climate Conversations Across the USA: Kathleen Biggins’ Second Act

Posted by Andy Levine on January 21, 2025 with 0 Comment

Kathleen Biggins is a prime example of an ordinary person doing extraordinary things.

The genesis of Kathleen’s second act began in 2006 when she was asked to attend the Garden Club of America’s National Legislative Conference in Washington on behalf of her local garden club. That’s where her education about climate change began and ultimately led to the formation of C-Change Conversations. The organization is dedicated to helping people across the political spectrum understand the science behind climate change.

Kathleen and her colleagues have made presentations to 21,000+ individuals across 33 states. To learn more about C-Change Conversations, you can visit their website at www.c-changeconversations.org.

Best of 2024: Leaving Real Estate To Hunt Pythons In The Everglades

Posted by Andy Levine on January 13, 2025 with 0 Comment

Second Act Stories Annual “Best of” Episode give us an opportunity to re-share a remarkable story from the past year and welcome new listeners by offering a taste of what we do: profile courageous individuals pursuing a more rewarding life in a second act.

In the “Best of 2024” episode Scott interviews Amy Siewe, an amazing woman who left lucrative career as a real estate broker to hunt pythons in the Florida Everglades. Amy proudly shares that she’s 5’ 4”, 120 lbs., and captures pythons as big as 180 lbs. by physically jumping on them and wrestling them into submission.

We hope you enjoy Amy’s incredible profile and tune in for more Second Act Stories in 2025!!!

No Joke: Last Comic Standing Winner Alonzo Bodden Used to Be an Aircraft Mechanic

Posted by Scott Merritt on December 2, 2024 with 0 Comment

Alonzo Bodden is one of the hardest-working and funniest working standup comics on the touring circuit today. He won Season 3 of NBC’s Last Comic Standing; he has four standup specials so far; he’s a regular panelist on NPR’s Wait, Wait… Don’t Tell Me!; he’s played a bouncer or a security guard in countless movies and TV shows; and he even voiced monsters on the Power Rangers. He’s been around.

But before he had anything to do with show business, Alonzo was an aircraft mechanic who got a job working for Lockheed Martin on the F-117 Nighthawk stealth bomber – one of the most advanced top secret aircraft in the world – when he graduated from Aviation High School in New York. At 18, he moved to Los Angeles, started making a lot of money, found himself in the throes of addiction, and wound up in jail.

The sound of the cell door slamming shut was his turning point.

In this episode, Alonzo shares details about his New York upbringing, his battle with addiction, his path to sobriety (36 years ago!), and how it all led him to find his calling: comedy.

He also shares the one hilarious joke he told at the 1997 Montreal Just for Laughs festival that immediately transformed him from a guy who did standup comedy to fully realized comic. You won’t want to miss it.

Wherever you live, Alonzo will be in a town near you sooner or later and seeing him live should be high on your priority list. Find him at www.alonzobodden.com.

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Minnesota Vikings Legend Fran Tarkenton Scores a Touchdown in the Tech World

Posted by Scott Merritt on November 11, 2024 with 2 Comments

Fran Tarkenton is unquestionably one of the greatest quarterbacks ever to play the game of football. A true legend who rightfully earned his place in the NFL Hall of Fame, the College Football Hall of Fame (for his championship career with the University of Georgia Bulldogs), and on the list of the 50 Greatest Minnesota Vikings AND the 50 Greatest New York Giants. In his rookie season in 1961, Fran joined an expansion team called the Minnesota Vikings, and in the first-ever Vikings game he threw four touchdown passes and ran for a fifth, upsetting the great Chicago Bears. At the time of his retirement from the NFL in 1978, Fran owned every significant passing record: 3,686 pass completions, 47,003 passing yards, and 342 touchdowns. Legend.

After retirement, Fran became a commentator alongside the one and only Howard Cosell in the Monday Night Football broadcast booth, he landed a job hosting That’s Incredible, one of the biggest sensation TV shows of the 1980s, and he became an early entrant into the software business, a visionary move that launched what would become the longest-lasting and most lucrative part of his illustrious and multifaceted career.

At 84.6 years old as of the date of this interview, Fran is as sharp – and as busy – as he’s ever been. His company, Tarkenton, is as highly regarded as it is successful in helping other businesses grow and prosper. All the incredible lessons he learned growing up, on the gridiron, in entertainment, and in his many business ventures coalesce into his leadership of Tarkenton to this day.

But Fran claims no responsibility for the success he’s achieved. He attributes it all to the coaching he’s received; in the NFL, from greats like Sid Luckman, Norm Van Brocklin and Bud Grant; and in business, from former IBM CEO John Akers to Walmart founder Sam Walton.

In this episode, Fran shares colorful stories about his journey from the streets of Washington, DC; to Athens, Georgia, home of UGA; to the NFL; to entertainment; and ultimately to a wildly successful business career.

You can learn more about Fran by Googling his name, and you can learn more about Tarkenton Companies by visiting www.tarkenton.com.

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Toy Story: When A Hobby Becomes A Second Act

Posted by Andy Levine on September 24, 2024 with 0 Comment

Bruce and Mira Brach opened Toy Utopia, an independent toy store, on May 27, 2022. Based in Red Bank, NJ, their aim was to create a “magical place that sparks interest, curiosity, imagination and creativity in children and adults.”

The business is a leap for both of them. Bruce had managed a landscaping business for over 25 years. Mira was – and still is – a registered nurse.

A lifelong collector of vintage toys, Bruce was ready to exit his company. Mira asked him, “What do your really want to do next?” Bruce’s response…open a toy store. And that’s what they did together.

Click here to learn more about Toy Utopia. And if you find yourself in Red Bank, NJ, we hope you’ll give Bruce and Mira a visit.

Dan Spitz and The Persistence of Time: Thrash Metal Pioneer Turned Watchmaking Legend

Posted by Scott Merritt on August 19, 2024 with 0 Comment

Dan Spitz is a true pioneer in every sense of the word. As the lead guitarist of legendary band Anthrax, Dan was one of the innovators who birthed the entire genre of thrash metal music. Anthrax is one of the “Big Four” thrash metal bands, a group that also includes Metallica, Megadeth and Slayer. He sold millions of albums, played on the world’s biggest stages, and saw his music influence legions of acts that would follow.

In 1995, as Anthrax continued to reach new heights, something changed. Dan realized his heart was no longer in it, so he quit the band without a plan for what was next.

Dan had been exposed to watchmaking at a young age through his grandfather, who owned a jewelry store where he repaired watches in New York’s Catskill Mountains. That childhood experience came rushing back when he stumbled across an ad for the Bulova watchmaking school. The pieces fit together as perfectly as the mechanics of a complicated watch, and Dan enrolled, graduating a four-year program in 18 months. Then he became the first American to be accepted into a Swiss watchmaking school, and his incredible second act was official.

Today, Dan is one of the world’s most sought-after master watchmakers. He’s the watchmaker who watchmakers go to when they can’t solve a problem.

In this episode, you’ll hear some of the details about the birth of thrash metal, the conflict that led to Dan’s departure from Anthrax, and the journey that led a thrash metal legend become a legend in the world of fine watches.

You can learn more about Dan Spitz by visiting his website at www.delraybeachvintagewatches.com, and www.danspitz.com.

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TEDx to Triumph: Henry Rock Inspires A New Class of Entrepreneurs

Posted by Andy Levine on July 29, 2024 with 4 Comments

For most of his adult life, Henry Rock working in advertising sales representing a wide range of black media . His work brought him in direct contact with a number of inspiring, African-American entrepreneurs and that gave him an idea: what if we could inspire young black males in inner cities to explore entreprenurial opportunites?

After relocating to North Carolina, Henry began pursuing this idea with the help of National Urban League and it’s local chapter in Charlotte. His TEDx Talk, Creating A New Class of Entrepreneurs, put the wind in his sails to launch City Startup Labs. Over the past decade, the organization has trained over 220 young men and women to get into the startup game. Recently, City Startup Labs has focused on helping formerly incarcerated individuals pursue their business dreams.

Now 72 years old, Henry reports he’s the happiest he’s ever been. “And I owe it to not taking my hands off the steering wheel but not gripping the steering wheel and trying to steer my life but rather allowing my life to unfold…And it has unfolded in a very beautiful way.”

Bartender to Bestselling Author: The Man Behind “The Gray Man”

Posted by Andy Levine on July 1, 2024 with 1 Comment

Mark Greaney is a #1 New York Times bestselling author. His debut thriller, The Gray Man, was published in 2009 and became a national bestseller and Netflix film starring Ryan Gosling and Chris Evans. He wrote twelve subsequent Gray Man novels that have been released to date. He is also the co-author of seven Tom Clancy novels. His latest book, Sentinel, was released on June 25th, 2024. It is his 25th published work.

Before emerging as a top thriller author, Mark spent 20+ years working as a bartender, waiter and midlevel office worker in his hometown of Memphis, Tennessee. But in his late thirties and after the death of his father, he finally got serious about writing. “I had this amazing epiphany. I was stressed about where I was in life. I didn’t have a good position. And I had a lot of social anxiety. I drove a beat-up car. But it came to me one day that I loved to write and I was doing what I loved. And I realized I was successful even if I never got published…And within two years, I was published. And within four years, I was writing with Tom Clancy. And within twelve years, I had a movie out.”

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